SaaS & Software
North Park
North Park Lifts Net Revenue Retention to 128% With Usage-Based Pricing.
The problem
North Park already had a live product and a metric that had stopped moving. The brief was specific: North Park Lifts Net Revenue Retention to 128% With Usage-Based Pricing. We started from that constraint, not a deck of adjacent ideas.
What we built
A senior squad sat on North Park only — shared Slack, staging from week one, Friday demos. In the saas & software work we instrumented the funnel, cut the dead-end paths, and shipped the product changes in two-week slices — not a six-month 'transformation.'
The result
The engagement landed at 128% net revenue retention and +34% expansion revenue. Same people through launch. Most of these relationships continue as a dedicated team rather than a clean break.
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