SaaS & Software
Meridian
Meridian's Growth Team Ships 3× Faster With a New Product-Analytics Stack.
The problem
Meridian already had a live product and a metric that had stopped moving. The brief was specific: Meridian's Growth Team Ships 3× Faster With a New Product-Analytics Stack. We started from that constraint, not a deck of adjacent ideas.
What we built
A senior squad sat on Meridian only — shared Slack, staging from week one, Friday demos. In the saas & software work we instrumented the funnel, cut the dead-end paths, and shipped the product changes in two-week slices — not a six-month 'transformation.'
The result
The engagement landed at 3× ship velocity and +42% mrr growth. Same people through launch. Most of these relationships continue as a dedicated team rather than a clean break.
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