A scoped first version your users can actually use — not a prototype that dies in Figma, and not a kitchen-sink v1.
The smallest product that tests the bet. Auth, the core workflow, payments if that's the business, and enough analytics to know if anyone cares. We cut the rest in writing before kickoff so it doesn't sneak back in during week three.
You talk to the person writing the code. We will argue with you about scope — that's the job. A bloated v1 that ships late teaches you nothing.
Most MVPs turn into retainers. We can hand off a clean repo and a runbook, or keep the same team shipping the next bets. No new sales cycle to keep the people who already know the product.
Also useful
Talk to the engineer who would actually write the code. Thirty minutes, no deck.
