Loam Cut Blended CAC by 39% With a New Owned-Media Playbook.

Consumer product flat lay with organic materials.

-39%

Blended CAC

2.15×

Blended ROAS

The problem

Loam already had a live product and a metric that had stopped moving. The brief was specific: Loam Cut Blended CAC by 39% With a New Owned-Media Playbook. We started from that constraint, not a deck of adjacent ideas.

What we built

A senior squad sat on Loam only — shared Slack, staging from week one, Friday demos. In the e-commerce work we rebuilt the path from browse to repurchase: merchandising, checkout, and the post-purchase loop the ops team actually has to run.

The result

The engagement landed at -39% blended cac and 2.15× blended roas. Same people through launch. Most of these relationships continue as a dedicated team rather than a clean break.

Northwood Grew Repeat Revenue 3.4× After Launching Its Subscription Model.

Curated shelf of consumer goods in warm light.

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Product launch event with branded packaging.

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