E-commerce
Harborline
Harborline's DTC Launch Sold Out in 11 Days — And Kept the Momentum Going.
The problem
Harborline already had a live product and a metric that had stopped moving. The brief was specific: Harborline's DTC Launch Sold Out in 11 Days — And Kept the Momentum Going. We started from that constraint, not a deck of adjacent ideas.
What we built
A senior squad sat on Harborline only — shared Slack, staging from week one, Friday demos. In the e-commerce work we rebuilt the path from browse to repurchase: merchandising, checkout, and the post-purchase loop the ops team actually has to run.
The result
The engagement landed at 11 days to sell-out and 4.2× launch roas. Same people through launch. Most of these relationships continue as a dedicated team rather than a clean break.
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