E-commerce
Kestrel Goods
Kestrel Goods Scales D2C Operations to $22M ARR With a Small Team.
The problem
Kestrel Goods already had a live product and a metric that had stopped moving. The brief was specific: Kestrel Goods Scales D2C Operations to $22M ARR With a Small Team. We started from that constraint, not a deck of adjacent ideas.
What we built
A senior squad sat on Kestrel Goods only — shared Slack, staging from week one, Friday demos. In the e-commerce work we rebuilt the path from browse to repurchase: merchandising, checkout, and the post-purchase loop the ops team actually has to run.
The result
The engagement landed at $22M annual revenue and 94 customer nps. Same people through launch. Most of these relationships continue as a dedicated team rather than a clean break.
More in E-commerce
Want a story like this?
Brief an engineer. We'll tell you if we're the team to build it.