Field & Form Doubled AOV After Rebuilding Its Post-Purchase Flow.

2.0×

AOV

41%

Attach rate

The problem

Field & Form already had a live product and a metric that had stopped moving. The brief was specific: Field & Form Doubled AOV After Rebuilding Its Post-Purchase Flow. We started from that constraint, not a deck of adjacent ideas.

What we built

A senior squad sat on Field & Form only — shared Slack, staging from week one, Friday demos. In the e-commerce work we rebuilt the path from browse to repurchase: merchandising, checkout, and the post-purchase loop the ops team actually has to run.

The result

The engagement landed at 2.0× aov and 41% attach rate. Same people through launch. Most of these relationships continue as a dedicated team rather than a clean break.

Northwood Grew Repeat Revenue 3.4× After Launching Its Subscription Model.

Consumer product flat lay with organic materials.

Loam

Loam Cut Blended CAC by 39% With a New Owned-Media Playbook.

Curated shelf of consumer goods in warm light.

Kestrel Goods

Kestrel Goods Scales D2C Operations to $22M ARR With a Small Team.

Want a story like this?

Brief an engineer. We'll tell you if we're the team to build it.

Get In Touch All case studies