Fintech
Vellum
Vellum Ships FX Hedging to Enterprise Customers in a Single Quarter.
The problem
Vellum already had a live product and a metric that had stopped moving. The brief was specific: Vellum Ships FX Hedging to Enterprise Customers in a Single Quarter. We started from that constraint, not a deck of adjacent ideas.
What we built
A senior squad sat on Vellum only — shared Slack, staging from week one, Friday demos. In the fintech work we treated compliance and ledger correctness as product constraints, not a phase after launch. Controls shipped with the feature, not as a follow-up ticket.
The result
The engagement landed at 1 qtr from spec to ship and $18M new acv. Same people through launch. Most of these relationships continue as a dedicated team rather than a clean break.
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