Fintech
Halo Capital
Halo Capital Onboards 8× More Merchants After Redesigning the KYC Flow.
The problem
Halo Capital already had a live product and a metric that had stopped moving. The brief was specific: Halo Capital Onboards 8× More Merchants After Redesigning the KYC Flow. We started from that constraint, not a deck of adjacent ideas.
What we built
A senior squad sat on Halo Capital only — shared Slack, staging from week one, Friday demos. In the fintech work we treated compliance and ledger correctness as product constraints, not a phase after launch. Controls shipped with the feature, not as a follow-up ticket.
The result
The engagement landed at 8× merchant signups and 4 min avg. onboarding. Same people through launch. Most of these relationships continue as a dedicated team rather than a clean break.
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